This growth rate shows no signs of slowing down. Its users are extremely active, with the average time spent on the app rising to 66 minutes per day in 2016, compared to 50 minutes for Facebook. The WeChat app is the largest messaging app in China, with over 900 million monthly active users. And, more recently, WeChat Moments have allowed advertisers to place advertisements. They can also use ‘Key Opinion Leaders’ to target their audience through sponsored content. For example, brands can create an official page within the app to publish daily news, company info, and blog posts. WeChat offers marketers several ways to reach Chinese consumers through its social media platform. The low revenue from WeChat advertisements is no surprise, however, because there are so few ads on the app. Tencent is forecasting ad revenues of less than US$7 billion for this year, well below its rival Apple’s US$36 billion revenue forecast. While WeChat’s user base is impressive – it’s closing in on Facebook’s 2 billion monthly users – Tencent is not making as much money with it as it could.
Tencent is also open to outside developers, who can add new features to the app. But it is not the only reason that the WeChat app lacks advertisements. Tencent is one of China’s largest internet firms, and it caters to hundreds of millions of users. One reason why the WeChat app is not ad-free is that Tencent does not allow advertisements.
While Tencent says it does not block Weixin content, a US information security analyst had his WeChat account blocked.Īlso Read: twilio ceo jeff lawson sfknight Tencent’s WeChat app lacks advertisements But both sites are subject to Chinese data-surveillance laws.
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WeChat is free to use while Weixin is paid to access content and services. Tencent 900b Wechat 259bstreetjournal owns two popular social networks, WeChat and Weixin, which allow users to chat with one another. Tencent Blocks US Information Security Analyst’s WeChat Account
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